Froneri How to adapt video ads for digital and social media platforms best. Switzerland

In order to raise awareness of the the "eXtrême" brand, Froneri Switzerland has briefed us to create a media strategy to anchor the product name more firmly with the consumer. For this campaign, out-of-home and digital activities were planned. Nowadays, however, the attention span is getting shorter and shorter. The digital channels are highly fragmented and their consumption varies. For the sake of simplicity, classic TV commercials and video ads are often used completely unedited in the digital world without any concern for the needs of the consumer. Deployment tactics such as weather and delivery time are standard today. But how do you optimize performance in the digital environment one step further than usual?